Naming purchase events without client-side guesswork
How product teams decide which checkout moments belong on the server when mapping events for connected mobile apps.
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Notes from mapping rooms and reviews
Short articles on the decisions that show up when product and engineering map server-side events for connected mobile apps.
Property hygiene for session and entitlement events
Practical rules for keeping server-side session and entitlement properties consistent across connected mobile apps.
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When client events should move to the server
Signs that a mobile analytics event should be remapped to fire from backend handlers instead of the device.
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Building an event decision log your team will actually open
Why server-side event mapping projects stall without a short decision log, and what to record after each workshop.
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