Amira Latif
Leads instrumentation reviews and purchase-journey mapping. Former analytics lead in regional mobile commerce.
About
A small practice for maps that survive the next release
Server Canvas Base started in Klang after too many product reviews where mobile and backend teams produced different numbers for the same user action. We specialise in the unglamorous craft of naming, documenting, and reviewing server-side events for connected mobile apps.
Mission
Help Malaysian and regional product organisations trust the events that leave their servers — so board packs, support answers, and experiment readouts share one vocabulary.
How we work
We facilitate workshops, write catalogues, and review live instrumentation. We do not sell a hosted product or lock your data into our systems. Deliverables live in your documents and repositories.
Engagements are led from Selangor with remote options for teams elsewhere in Malaysia or nearby markets. On-site days are common for taxonomy workshops when whiteboards help more than slides.
Values we hold in the room
- Specificity over slogans — every event needs a firing condition someone can test.
- Owners on the page — anonymous catalogues age into fiction.
- Respect for existing systems — we map what your handlers already know before inventing new fields.
- Honest scope — if a problem is warehouse modelling or creative attribution, we say so and stop.
People you may meet
Daniel Kho
Facilitates taxonomy workshops and property hygiene sessions with engineering-heavy teams.
Priya Menon
Owns retained mapping support and decision-log habits after the first catalogue lands.
Visit or call from Klang
Office conversations are welcome for scoping. Many clients begin with a short remote consult before booking a workshop day.
Contact the practice